Cool Cat Wine Spritzers is the brain child of Rocco Venneri, a New Canaan native doing his best to give seltzer drinkers that sought-after Miami Beach summer vibe all year.
Venneri cut his teeth working in the fashion industry for brands like Tommy Hilfiger and Armani. In early 2018, he left the industry to start his own consulting business. While at a Mother’s Day barbecue, Venneri’s brother mentioned the beverage industry was launching in a huge way, especially in the wine space.
“So I, in typical Rocco style, dove right into it and started to think about how a lifestyle brand could launch into a beverage, because I really hadn’t seen that out there,” Venneri said.